Working abroad: What it takes to be a marketer in Japan

A detail-driven market fuelled by a commitment to quality and perfection, Japan is a quirky melting-pot of tradition and future-gazing.
Now, as the host nation of the Rugby World Cup, which runs until 2 November, and the upcoming 2020 Olympic and Paralympic Games, Japanese culture is in the spotlight like never before.
But what about the country’s business culture and the role marketing has to play?
In the first of a new series, Marketing Week explores what it takes to work as a marketer i