15-06-2016 18:23 via marketingweek.com

Wimbledon hints it could soon broadcast full matches on Facebook and Twitter

Speaking today (15 June) as Wimbledon launched its digital strategy for this year’s tournament, Desmond acknowledged the impact of social in gaining a younger audience.
He said the Wimbledon mobile website saw visits up 125% to 5.6m last year, while ‘likes’ on Facebook grew 55% (to 3.3 million) and ‘followers’ rose 74% (to 2.2 million) on Twitter.
Wimbledon has also benefited from the move towards airing live footage on social media, with its Facebook video views up
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