William Hill slams competitors for ‘white van man’ approach

William Hill says it is updating its marketing strategy to focus on one idea at a time, rather than “pushing” five or six themes through its ads, as it says that its competitors aren’t getting it right and are focusing too much on the “white van man cliché”.
The move comes with the release of its latest TV campaign, which focuses on the notion of a “fast world”, as it advertises the brand’s app, which the company says is now faster and more