Will Facebook’s vow to ban ad blockers alienate audiences?

Facebook is looking to halt ad blocking with new technology that will stop ad blocking software identifying what content is an ad and what is not.
Marketing Week understands this new technology will work by stopping ad blockers from identifying which Facebook posts are ads, and which are not, on people’s news feeds. It will still be clear to Facebook users which content is paid for, however.
Facebook is also also looking to make its ad preferences easier to use by allowing users to st