Why YouTube’s move to ditch 30-second unskippable ads makes it ‘more powerful’

YouTube’s move to no longer support 30-second ads that users can’t skip, highlights how the channel is moving away from its focus on attracting TV budgets, to up competition with Facebook and other online video sites.
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In a statement Google says it is committed to providing a better ad experience for users online and that the change will not affect shorter ads.
“As part of that, we’ve decided to stop supporting 30-second unskip