11-09-2017 08:33 via marketingweek.com

Why young marketers are taking a different route to the top

It has arguably never been a more exciting time to build a career in marketing. It is fast-paced and continually evolving, creating numerous opportunities to progress. But a recent report shows that when it comes to advancing into the top roles internally, there is a big chance you could be overlooked.
During the first half of 2017, 72% of publicly reported CMO appointments were external candidates, up from 64% during the same period in 2016, according to research by Russell Reynolds Associates.
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