Why US brands are crushing the UK on customer experience

Despite the best efforts of UK brands to bolster customer experience, they continue to lag behind their US counterparts. In fact, the margin is getting bigger with US brands now 6% ahead of those in the UK compared to just 2% last year, according to KPMG Nunwood’s latest US Customer Experience Excellence report.
The top 100 brands in the US study, which was conducted in March, score an average of 7.75 out of 10, while the leading companies in the equivalent UK study fro