Why Timberland is planting 50 million trees

The cries for brands to do more to address the climate crisis are mounting, and it appears Timberland is listening.
The outdoor wear brand, which specialises in footwear, is committing to planting 50 million trees (enough to circle the earth 11 times) by 2025 in a bid to play an essential role in creating a sustainable future.
However, according to Timberland’s senior marketing director for EMEA, Giorgio D’Aprile, this project is about more than just planting trees.
Speaking to Marke