Why the UK’s oldest brands are still prospering

Age is a defining characteristic of the UK’s most valuable brands. On average British brands are 100-years-old, compared to their global counterparts at 67 years, according to BrandZ’s first ranking of the UK’s top 50 most valuable brands. 
Many brands in the top 50 are far older than that, such as Lloyds Banking Group which was established in 1765 (16th), Cadbury in 1824 (17th) and Boots in 1849 (34th).
Twentieth century brands such as Mini (33rd) and Burberry (