02-10-2018 15:29 via marketingweek.com

Why tech cannot replace the human touch

“Whirlwind” might best describe the past week for attendees at Dreamforce, the annual conference held by cloud computing company Salesforce.
This year, the 171,000 people who descended on San Francisco for the event were joined by another 10 million who tuned in online. But beyond the sales pitches and back-slapping, what can the event tell us about the state of marketing and martech?
Tech will enhance human interaction, not replace it
How technology can improve the customer ex
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