Why some brands are still refusing to advertise on YouTube

Marie Curie has still not returned to advertising on YouTube after being caught up in the brand safety scandal earlier this year because despite the work the platform has done to make it safer for brands to advertise it “doesn’t allow” the charity’s ad verification technology.
Speaking on a panel at the Festival of Marketing this morning (5 October), Steve Armstrong, head of digital at Marie Curie, said: “We realise the changes that have been made and the new tools