Why Sainsbury’s isn’t waiting for ‘big silver bullets’ to drive business transformation

It is easy to forget just how big a business Sainsbury’s is. It has more than 1,400 stores nationwide, it owns Argos’s entire estate – 1,000 of which sit inside its supermarkets – offers its own banking service and has a loyalty scheme with more than 16 million members.
That’s a lot of customers, whether they are down the milk aisle or not, and with that comes a huge amount of data that the company admits it hasn’t leveraged to its full advantage until recent