Why retailers risk losing £249bn by ignoring disabled consumers

UK retailers are at risk of losing £249bn a year by ignoring consumers with a disability according to the UK Government’s estimate, leading panellists at the Festival of Marketing yesterday (4 October) to debate what more retailers, brands and advertisers could do to appeal to disabled people. Over 52% of people globally are affected by disability.Rick Williams, author of a research report called ‘The Click Away Pound’, asked brands to start by addressing the accessibili