Why procurement teams aren’t clamouring for brands to in-house

Brands are increasingly in-housing both creative and media as they look to take more control of their spend. For example in media, while just 1% of marketers have an in-house media team at the moment and only 4% use a hybrid model, this is expected to rise to 10% and 50% in the coming years, according to Infectious Media.
The perceived wisdom is that in-housing can help cut costs by taking a layer out of the system, as well as ensure marketers have a better understanding and more control of thei