Why procurement must be marketing’s new best friend

Procurement has always been a bugbear for both marketers and agencies. Brands need to buy a huge array of marketing services, but the processes by which they choose and pay for them are a frequent source of friction, as procurement departments – whose priorities and reporting lines vary from company to company – seek to balance marketing objectives with value for money.
These pressures look set to increase, following the UK’s vote to leave the European Union, with economic