Why Pokémon Go is a game changer for augmented reality and marketers

You might have noticed a congregation of excited teenagers at the end of your street battling for control of their local Pokémon Gym. In fact, such is the global phenomenon of Pokémon Go, you have probably already joined them.
Despite the mobile game being available only for a couple of weeks in the US and a few days in the UK it already has around 21 million daily active users in the States, surpassing Candy Crush’s peak audience of 20 million users.
The average iPhone user,