Why Pinterest doesn’t want users to spend more time with the brand

For most brands dwell time is a key indicator of engagement. But for Pinterest president Tim Kendall, making people stay on the site longer means the brand has failed.
He says the brand’s goal is to figure out the way people can spend the least amount of time using Pinterest in order to achieve their objective, whether that’s planning a wedding or finding a recipe to cook that evening.
“At Pinterest we don’t measure time spent,” he says, talking to Marketing We