Why P&G is moving away from targeted Facebook advertising

P&G, which owns brands such as Fairy, Always and Pampers, is shifting its marketing spend away from Facebook advertising that targets specific groups of consumers after finding it did not always lead to the expected sales boost.
In an interview with the Wall Street Journal, Marc Pritchard, P&G’s chief brand officer, said the company took the strategy too far. He said: “We targeted too much, and we went too narrow. And now we’re looking at: What is the best way to get th