Why one marketer swapped global FMCG brands for a coffee startup

Pollyanna Ward, founder of One Click Coffee.Swapping the security of a global brand for the thrill of taking your own concept to market is a daunting prospect. Once you have a commercially viable idea, which research suggests might actually appeal to you target consumer, the task is to gain cut-through in a competitive market with a brand new product and then get it onto your potential customers’ radars. Easy right?
Last year, marketer turned entrepreneur, Pollyanna Ward, decided to take t