Why one jewellery brand thinks offline media ‘no longer makes sense’

When you think of a jewellery or watch advert, chances are you’re remembering something you’ve seen in a magazine. For years, print has been the go-to media choice, but for German jewellery retailer Thomas Sabo, magazines and other forms of offline media “no longer make sense”.
Over the past three years, the brand which is perhaps best known for its charm bracelets, has been shifting more and more of its budget to online media and influencers, where it says it is “