22-10-2019 08:00 via marketingweek.com

Why one campaigning group is ‘building a movement’ against junk food ads

Is a 9pm watershed for junk food ads appropriate? Should we have plain packaging for unhealthy foods? These are just some of the debates circulating about the marketing of foods high in fat, salt and sugar (HFSS).
James Toop, chief executive of Bite Back 2030, believes there is one key voice missing.
“Up until now, the debate has pitched the government against food companies and has largely been led by adults,” he explains. “The voice we felt was really missing was the voice o
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