Why millennials love Gucci

Gucci nearly doubled its sales in 2018 — and consumers under 35 accounted for 55% of those sales.Gucci's creative director, Alessandro Michele, led the brand in a millennial and teen-friendly direction by showcasing pop-culture references and fresh designs.
Celebrities like Lil Pump and Kylie Jenner have further popularized the brand through Instagram and music.
The resurgence of '90s fashion trends has made logos like Gucci's popular among younger consumers who saw the styles growing up