Why Marketing Week’s Mini MBA is branching into brand management

I remember that feeling in my stomach as my wife’s pregnancy gradually began to reach its inevitable conclusion. We’d been married for a decade and built a life based on me travelling overseas two weeks a month for consulting work. It was a crazy existence but one with significant financial rewards attached to it.
With my daughter only a few weeks from her big existential debut, I was sweating the numbers. A new life spent mostly at home would mean a drastic cut in an income which, u