Why marketers should think less gendered and more neutral

Imagine a world without gender. Where colours, smells, tastes, clothes, cosmetics, cars and toys are completely gender neutral. Blue isn’t for boys and pink isn’t for girls. Dresses and floral perfumes are made for people, not just women. Sports cars and beard grooming products are marketed to everyone, not only men. Shoes are shoes and lipstick is lipstick. Children can wear and play with whatever they want because there are no socially constructed rules determined by an X or a Y.
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