Why marketers should be more worried about Apple than Google when it comes to ad blocking

Advertisers were met with a double whammy at the beginning of the month when both Google and Apply outlined new plans to block ads.
The changes at Apple take effect in its Safari browser. They mean pre-roll ads on videos will no longer auto-play and that tracking will be automatically disabled so advertisers can no longer use cookies to track them across different websites.
Meanwhile, at Google, its Chrome browser is getting a built-in ad blocker that will block all ads on a site (including its