17-10-2016 12:23 via marketingweek.com

Why Lloyds and Mastercard are banking on selfies

This month both Lloyds and Mastercard jumped on the biometric bandwagon with updates that allow their customers to access their accounts through facial recognition or by taking a selfie.
Although Mastercard said its update was a move away from the “less-secure nature of passwords”, it is clear that older, more traditional finance brands are hoping to update their brand and provide a more convenient service to customers.
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