Why live TV ads won’t work for every brand

Live TV advertising seems to be an increasingly attractive medium for brands. Last week, Virgin Holidays launched its first live streamed global ad from 18 global locations (pictured) in a bid to convince more people to take long-haul holidays.
The campaign involved 90 production crew who filmed simultaneous scenes of influencers in each destination. The ad was subsequently live edited to fill a 60-second slot.
Virgin Holidays is not the only brand to have experimented with the format either. In