Why Harrods’ marketing boss doesn’t believe in segmentation

Amanda Hill was appointed Harrods’ first chief marketing and customer officer in April 2018.Pessimism on the high street has come to characterise most reports of UK retail over the past year. However, unlike their mainstream counterparts that have been forced into adopting risk-averse strategies and fallen into the trap of habitual discounting, luxury department stores have continued to champion the importance of creativity and ramped up their level of investment during this challenging pe