Why Green Flag is embracing its challenger brand status

Former England captain Stuart Pearce is the brand ambassador for Green Flag’s 25th anniversary campaign.A proud challenger brand two-and-a-half decades on from its launch, breakdown assistance provider Green Flag is hoping to take consumers back in time with the roll-out of its 25th anniversary campaign.
Born out of a conversation between two men in a Leeds chippy back in 1971, the National Breakdown Recovery Club was rebranded to Green Flag in 1994 on the core principle of working with lo