Why future success on the high street could mean collaborating with ‘frenemies’

The Colour Lab in the new Beauty Hall of the Future concept at Debenhams’ Watford store.In 2018 the role of retail stores is being called into question like never before. As chains across the UK weigh up the costs associated with a sprawling store estate, business continues to boom for online fast fashion players like Boohoo, which saw sales rocket 50% during the first six months of 2018.
These digital businesses keep margins down by avoiding the rents and rates of the high street, putting