Why failure helps create better marketers

Hindsight is a wonderful thing. Often when starting out, marketers are eager to please and progress up the career ladder, but this can result in them focusing on the wrong things.
It can also put pressure on marketers to excel at everything they do first time, which in addition to being unrealistic could also prevent them from taking risks.
Pedro Earp, AB InBev’s chief marketing and ZX Ventures officer, for example, was so intent on succeeding that he didn’t leave any room for error.