Why Eve’s CMO made the move from big corporate to the startup world

Eve’s CMO Cheryl Calverley.The trend for senior marketers moving from big corporates to the startup world is accelerating. The convergence of these two worlds makes sense as startups hoping to drive their companies forward and professionalise their marketing meet senior marketers, hungry for the chance to experience all aspects of business and supercharge their growth.
Take Sainsbury’s former marketing director Sarah Warby, who last January was appointed chief growth officer at start