Why dating app Hinge wants to be deleted

Hingie being attacked by pigeons in Hinge’s new campaign.With competition growing in the online dating sector, brands from Bumble and Tinder to Grindr, Match.com and Happn, are fighting to find a positioning that will appeal to singles, cut through the noise and guarantee downloads worldwide.
Hinge is taking a different approach to its Match Group stablemates with a new campaign focused on the app’s mission – to be deleted. The dating app’s first international campaign, a