Why consumers are looking to spend time offline

Consumers are bombarded by a relentless stream of communication caused by the proliferation of digital devices. But this ‘always-on’ obsession is taking its toll and leading some to search for ways to avoid the fast-paced stresses of modern life.
Whether it is through ‘digital detox’ or by tapping into an alternative reality, consumers are craving escapism and brands could be best placed to tap into this new found need for a diversion, if they do so in a meaningful w