Why clean advertising must be the new normal

Last year was a watershed year for digital advertising. Most recently, in December, we saw even more brands pull spend after it was revealed pre-roll ads were appearing next to questionable content.
Senior brand leaders are now taking this very seriously. In fact, in Teads’ research of UK CMOs at large brands, 83% say they’ve become more concerned about brand safety in the past year. In response, 95% say they have overhauled their digital strategies in the past 12 months.
Many are d