Why cinema’s ‘captive audience’ is winning new advertisers

DCM collaborated with Airbnb to create a 3D ad experience during certain screeningsSuch is the hype of the Disney machine, it feels like there’s just as many people counting down the days until the release of ‘Star Wars: The Last Jedi’ as Christmas itself. The second part in the new trilogy, The Last Jedi is expected to break box office records and will no doubt be boosted by an endless number of sponsors and brand partners.
Its release comes amid a healthy period for cinema a