Why Cadbury’s marketers are embracing feeling ‘uncomfortable’

Cadbury is embracing feeling “uncomfortable” as it looks to create more imaginative campaigns that can better appeal to customers.
Earlier this month, its Heroes range launched the brand’s focus campaign focused on digital content with a series showing parents trying to reconnect with their teenage children by getting involved in their hobbies.
This followed a move by Cadbury Dairy Milk to remove the words from its bar for the first time in support of Age UK and its mission to