Why Brexit is both an opportunity and a strategic risk for marketers

On final count 51.9% of votes were in favour of ‘Leave’ but many of the winning campaign’s voters were not expecting such an immediate impact on the British economy.
Following the results, the FTSE 100 index of Britain’s biggest companies lost £140bn as the pound hit a 31-year low. Fitch — the last of the credit agencies to give the UK’s debt a AAA rating — said the gold-plated endorsement was “untenable under the circumstances of a Brexit&rd