Why brands must show off their expertise in store, not just focus on selling

Speaking to Marketing Week at IBM’s Amplify conference in Florida, Performance Bicycle’s SVP marketing, Carol Wentworth, said that Performance Bicycle will increase its store numbers to 106 this month, with a new store concept set to be unveiled in Greenville, South Carolina. She explained that the shop will be “dramatically different” and designed around building relationships with customers.
“In most bike stores, the service department is in the back of the store.