Why brands are targeting empty nesters with traditional direct mail

Older people whose children have left home to start their own careers and families can often feel sad and nostalgic but also excited about the next chapter of their own lives.
The peak age for empty nesters is between 55 and 64, and many are still working. Others will use their new-found freedom to follow their dreams and travel, or buy goods they have always longed to own.
According to The Life Stages of Mail research by Royal Mail’s MarketReach, empty nesters still enjoy traditional TV