Why brands are taking a political stand

“Believe in something. Even if it means sacrificing everything,” urges the latest iteration of Nike’s long-running ‘Just Do It’ campaign, marking the 30th anniversary of the famous tagline.
The text on that advertisement frames the face of American footballer Colin Kaepernick, a polarising figure who controversially protested against racial injustice in the US by not standing up for the national anthem at the start of a game. By aligning with Kaepernick’s stan