Why are marketers kidding themselves that AI is about more than sales?

Potential applications of machine learning are very broad indeed. But, although AI conjures up images of robot butlers and promises big changes to customer experience, marketing teams who are already making use of AI-powered tech are doing so to sell.
Machine learning refers to statistical approaches to train models which incrementally improve the output of a system. This sort of predictive modelling is used to increase the likelihood that a customer will take a particular action – t