Why Apple TV is finally turning marketers’ heads

Despite the first Apple TV launching in 2006, it is only now that brands are seeing the opportunity and including the platform in their marketing strategies.
Just Eat, the online food order and delivery service, is launching an “industry first” group-ordering experience on Apple TV. It works by syncing its Apple TV app with any mobile phone connected to the same Wi-Fi, to allow friends in the same room to make combined orders from a number of devices.
Ben Carter, UK marketing d