Whole Foods is losing at its own game (WFM)

It wasn't too long ago that John Mackey was considered a pioneer.
The Whole Foods CEO was at the forefront of a new movement in organic produce when he opened his first store in 1980 and went on to create the largest organic supermarket chain in the US.
But today it's a very different story for Whole Foods. 
"While Whole Foods has done so much to inspire, create, and revolutionize the market for natural and organic products, we now see it being the victim of its own success," UBS wrote in a