When to use video: The ultimate guide

Video is undoubtedly one of the most important tools in a marketer’s arsenal, boasting a proven ability to engage and excite consumers.
From a 15-minute series to six-second Snapchat clips, the sheer volume of formats and channels available mean marketers need to carefully consider how video works for their specific brand.
Here Marketing Week explores the different types of video brands need to know.
Long form
As the home of long-form video content, YouTube is a favouri