When is the right time for retailers and financial services brands to target home movers?

Advertisers in markets as diverse as DIY, home appliances and financial services could achieve substantial sales growth by targeting their communications at home movers, new research suggests. Two studies present different ways of identifying house buyers and their spending patterns before and after the purchase.
Online retailer eBay has compiled insights into home movers’ shopping behaviour by cross-referencing its own customer database with the Land Registry, which records every home pur