When brands lose their cool: What next for Byron and Deliveroo?

For some consumers, the name Byron will now forever be synonymous with a plague of locusts and cockroaches. At the end of July, the premium burger chain endured a nightmare few days when it emerged it had co-operated in a controversial Home Office immigration sting against its own staff that resulted in 35 arrests. Formerly loyal customers expressed dismay on social media, while activists protested with a #BoycottByron hashtag and by releasing the aforementioned live insects at tw