‘When Amazon grows we grow’ boasts Morrisons as its Christmas sales soar

Online groceries are becoming more important for MorrisonsBeing aligned with a ‘progressive’ brand such as Amazon has had a positive impact on consumer perception of Morrisons, according to its chief executive Dave Potts.
For the nine weeks to 1 January, Morrisons posted a 2.9% rise in like-for-like sales, its best performance over the festive period in seven years. It also marked the fifth consecutive quarter of growth from a supermarket many had written off just two years ago, with