02-08-2018 16:22 via marketingweek.com

WhatsApp to start making money from businesses

Facebook-owned WhatsApp is finally going to start making some money with new pay-to-use tools that will let businesses talk to customers.
Via the messaging app, companies will be able to send information about products and services, such as boarding passes and delivery dates, as well as providing real-time support to help resolve issues.
WhatsApp – which Facebook bought for £11bn in 2014 – says users will continue to have full control over the messages they receive, and t
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