What’s next for influencer marketing?

The rapid growth of social media has brought with it a new breed of communication that has the ability to connect with consumers in a more natural way – all the more important as people become increasingly turned off by pushy forms of advertising.
But influencer marketing, as it has become known, is evolving as brands continue to hone their strategy and develop new ways of working with bloggers and vloggers that generates the cut-through they need, while supporting the values of the i